*) What is the difference between eau de toilette and body fragrance?

Typically, eau de toilette contain a higher concentration of good quality fragrance based oil compared to body fragrance, which has a low concentration of good quality fragrance based oil. The same high quality fragrance oil is used both in our eau de toilette and body fragrances. You won’t get anything ‘cheap’ from So…? Fragrance.

*) Can body fragrance be used in place of deodorant?

Body fragrance can be used to cover or disguise the scent of sweat; it will not prevent you from sweating. So…? have a vast range of high quality body fragrances to suit all tastes. Also, the armpit is a sensitive area of skin, so test the body spray elsewhere on your body first to make sure you aren’t allergic to it.

*) Do you test your products on animals?

The raw materials that we use in our products are all vegetable or mineral derived, we do not use animal derived raw materials .The raw materials we use are all cosmetic grade and have not been tested on animals for the purposes of use in cosmetics. The componentry that we use ( the bottle, cap, pump carton etc ) are mineral or vegetable / petroleum derived, no animal derived product has been used in their production according to information provided by our suppliers. I would also like to add that since the creation of the So…? brand in 1994 we have never tested any of our products on animals and neither has any other organisation arranged animal testing on our behalf .

*) How can I make my fragrance last longer?

The secret to long-lasting fragrance is ‘fragrance layering’. Build up layers of scent on the skin by using different forms of the same fragrance – perfumed soap, bath oil or gel, body lotion or cream, dusting powder and eau de toilette. Each reinforces the impact of the other to quadruple the life of your favourite scent. Layering, or “fragrance dressing” as it’s sometimes called, is also a clever way to wear a fragrance that’s too overpowering for daytime use.

*) How long will an opened bottle of perfume last?

Depending on the fragrance, from six to 18 months, if stored correctly. Once a bottle of fragrance has been opened it should be used because all fragrance deteriorates with time: light, citrus-based perfumes in as little as six months; floral scents in about a year and a half.

*) Where should I apply my perfume?

Where the skin is especially warm and where there is good blood circulation. This is because heat helps diffuse and magnify the aroma of fragrance. The “pulse points” on the body (wrists, behind ears, neck) are the perfect activators for perfume.

*) How should I store my perfume?

Keep your fragrances in a cool, dry place away from direct sunlight and heat sources (such as radiators). Extreme heat or cold will upset the delicate balance of the oils and change their scent. Once a bottle of perfume is opened, use it. A spray lets in less air and evaporates slower than a bottle with a cap but even the finest essence fades with time. If you prefer one fragrance in winter and another in the summer, you’ll extend their life between seasons if you store the bottle in the vegetable crisper of the refrigerator.

*) If I apply fragrance in the morning, should I expect it to last all day long?

No. A fragrance is not designed to last all day. You’ll probably need to refresh it every three to four hours.

*) Will it damage my clothes if I spray alcohol on them?

Perfumes are made with many essential oils. But they’re all based in varying strengths of different alcohol, its best to avoid spritzing directly onto your clothes because unfortunately alcohol stains.

*) Why do we wear (and love) fragrance so much?

Because it helps us feel good about ourselves and others. Recent psychological tests show that people who use fragrance regularly have a more positive attitude towards socialising and may be more socially skilled than those who seldom or never wear it. It was generally found that people who believe that others think they smell good have more confidence. More fun, too?